Packed with Innovative Features Including a Super Retina Display, TrueDepth Camera System, Face ID and A11 Bionic Chip with Neural Engine
Cupertino, California —
Apple today announced iPhone X, the future of
the smartphone, in a gorgeous all-glass design with a beautiful 5.8-inch Super
Retina display, A11 Bionic chip, wireless charging and an improved rear camera
with dual optical image stabilization. iPhone X delivers an innovative and
secure new way for customers to unlock, authenticate and pay using Face ID,
enabled by the new TrueDepth camera. iPhone X will be available for pre-order beginning Friday,
October 27 in more than 55 countries and territories, and in stores beginning
Friday, November 3.
The device is the display on iPhone
X, featuring the first OLED screen that rises to the standards of iPhone.
“For more than a decade,
our intention has been to create an iPhone that is all display. The iPhone X is
the realization of that vision,” said Jony Ive, Apple’s chief design officer.
“With the introduction of iPhone ten years ago, we revolutionized the mobile
phone with Multi-Touch. iPhone X marks a new era for iPhone — one in which the
device disappears into the experience.”
The all-glass front and back on
iPhone X feature the most durable glass ever in a smartphone in two beautiful
colors, silver and space gray.
“iPhone X is the future
of the smartphone. It is packed with incredible new technologies, like the
innovative TrueDepth camera system, beautiful Super Retina display and super
fast A11 Bionic chip with neural engine," said Philip Schiller, Apple’s
senior vice president of Worldwide Marketing. “iPhone X enables fluid new user
experiences — from unlocking your iPhone with Face ID, to playing immersive AR
games, to sharing Animoji in Messages — it is the beginning of the next ten
years for iPhone.”
Gorgeous
All-Screen Design
The Super Retina display employs new
techniques and technology to precisely follow the curves of the design, all the
way to the elegantly rounded corners.
iPhone X introduces a
revolutionary design with a stunning all-screen display that precisely follows
the curve of the device, clear to the elegantly rounded corners. The all-glass
front and back feature the most durable glass ever in a smartphone in silver or
space gray, while a highly polished, surgical-grade stainless steel band
seamlessly wraps around and reinforces iPhone X. A seven-layer color process
allows for precise color hues and opacity on the glass finish, and a reflective
optical layer enhances the rich colors, making the design as elegant as it is
durable, while maintaining water and dust resistance.1
iPhone X is as elegant as it is
durable while maintaining water and dust resistance.
Remarkable
Super Retina Display
The beautiful 5.8-inch
Super Retina display2 is the first OLED
panel that rises to the standards of iPhone, with stunning colors, true blacks,
a million-to-one contrast ratio and wide color support with the best
system-wide color management in a smartphone. The HDR display supports Dolby
Vision and HDR10, which together make photo and video content look even more
amazing. The addition of True Tone dynamically adjusts the white balance of the
display to match the surrounding light for a more natural, paper-like viewing
experience.
Using the TrueDepth
camera, iPhone X brings emoji to life in a fun new way with Animoji.
Introducing
A11 Bionic
A11
Bionic, the most powerful and smartest chip ever in a smartphone, features a
six-core CPU design with two performance cores that are 25 percent faster and
four efficiency cores that are 70 percent faster than the A10 Fusion, offering
industry-leading performance and energy efficiency. A new, second-generation
performance controller can harness all six cores
simultaneously,
delivering up to 70 percent greater performance for multi-threaded workloads,
giving customers more power while lasting two hours longer than iPhone 7. A11
Bionic also integrates an Apple-designed GPU with a three-core design that
delivers up to 30 percent faster graphics performance than the previous
generation. All this power enables incredible new machine learning, AR apps and
immersive 3D games.
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